Thirty days is not a lot of time to introduce an idea to the world and have people fall in love with it.
I was 90% done planning the Kickstarter campaign before knowing exactly how much was needed to make this project happen. $8,500 is a lot of money. I wondered, “Should I really be doing this?” Is my idea creative enough? Unique enough? Is it a fair value and good quality? Will people want it? If they want it, will they buy it? How do I engage people in a fast, fun, creative way? How do I find the right audience? And how long do I have?
Kickstarter campaigns are 30 days long–now at day 18. But really, I have about .5 seconds. The world is inundated with attention-grabbers. Emails, texts, Facebook messages, phone calls, voice mails, news feeds, internet articles, ads… When sifting through information, we skim, we browse, we filter.
It’s easy to imagine how a lot of interesting things are sifted out by accident. It wasn’t eye-catching enough. The link was broken. The video took too long to load. It took too long to understand. It required a login. I couldn’t find my credit card. I saw it at the wrong time. I meant to go back to it. I’ve done and said ALL these things before.
Even the best of ideas shown to people with the best of intentions can still fail. The only thing to do is to keep putting it out there. Send reminders. Ask for shares. Reach new networks. Present it in different ways across different mediums. Make it easy. Make it fun. Answer questions. Give information. Keep it short. Call in favors. Tell the story. Say thank you. Most importantly, never lose faith. Never lose faith in the idea, and never lose faith in other people supporting the idea.
IT TAKES JUST 340 PEOPLE BUYING ONE COOKBOOK TO FUND THIS PROJECT.
If you like the idea and want it to succeed, please consider donating even just $1, or $5. Maybe share the idea with a friend or mention it to a coworker while waiting for the elevator. “Did you hear about the tiny cookbook?” Every effort is appreciated. Every little bit counts.The Bite-Sized Book of Bite-Sized Recipes “A tiny cookbook about tiny food that fits in the palm of your hand.” KICKSTARTER THROUGH 9/25/14